Stories

GREENWAYS is a ethnic wear brand which has distinct identity across the handloom industry. The company was founded by A.C. Jain and his two brothers to address exclusive, but affordable demand to style Indian women with the flagship store in Connaught Place, Delhi. Back then, however, it was not easy to gather weavers as they were remotely placed. But for founders, this was not an obstacle, they put the expertise into including rich Indian heritage in the latest techniques, exploring new collections, and co-creating unique designs that exemplify sophistication, fashion, and panache.

Read more...

Curating a perfect wedding trousseau could be tiring? After all, it is not easy to decide on what kind of fabric or saree would go with what occasion? Also, one wouldn’t want to waste the money spent on an expensive collection either. With every wedding trousseau comes a huge responsibility and a duty to pack as much as possible so as to make use of every piece religiously.

Read more...

Fashion is a very big part of Bollywood, and the actors have mastered the art of slaying in any and every attire. See some sari looks sported by the actors.

Bollywood celebrities are known to have a different and unique style when it comes to red carpet looks, Filmfare awards, and film screening. While at it, some of the actresses are fond of wearing saris and their looks have been praised across the media industry.

Read more...

New Delhi: India’s rich cultural heritage is the reason why the country has a history of handlooms. Every corner of India speaks for its own weaving and draping style.

We have about 60 kinds of weaving patterns originating from the rural India alone. There is a range of quintessential Indian handloom beyond the usual gota-patti, half-saris, embellished gowns and subtle sheers that we come across.

Read more...

Must-have sarees: The six-yard-long saree is a garment that may have belonged to ancient times but has been explored, experimented, and evolved. Both classic and modern or fusion drapes find a place in every woman’s wardrobe.

Read more...